Fundraiser’s Job Titles

In many organisations that I have worked with, I have noticed that sometimes fundraising job titles are different from the main functionality of the job or the fundraiser is not that happy with the title! In my blogpost ‘What is Fundraising?’ I touched upon different types of fundraising, such as…

Why Do People Donate?

As a fundraiser, I have interacted with different types of donors and prospective donors. Some fundraisers respond positively to requests for funding, others do not. Those who decide to give, do so for numerous reasons and it is difficult to explain all of them. My aim here is to highlight…

Gift Range Calculation

Previously, I wrote about dividing the target into four quarters to suit the organisation’s financial planning. Today, I am going to talk about gift range calculations and their usefulness in planning fundraising targets. Use of gift range calculations   Irrespective of whether you are calculating gift ranges for an overall…

The Donors’ Journey

The term consumer journey is widely bandied about in marketing circles. Simply put, it is the 'journey' followed from initially feeling a need for a certain product, identifying possible brands, and narrowing down options to finally buying a particular brand. Just like consumers, donors follow a path starting from initial…

Fundraiser’s Job Titles

In many organisations that I have worked with, I have noticed that sometimes fundraising job titles are different from the main functionality of the job or the fundraiser is not that happy with the title! In my blogpost ‘What is Fundraising?’ I touched upon different types of fundraising, such as…