The importance of generosity during Ramadan
There are many hadiths confirming that the Prophet of Islam, Mohammad, peace be upon him, increased his generosity in Ramadan by doing a lot of charitable acts during the holy month. As a well-known hadith of Ibn Abbas, reported: “The Messenger of Allah, peace and blessings be upon him, was the most generous of people and he was even more generous in Ramadan when Gabriel would meet him. He would meet him every night of Ramadan to study the Quran. Thus, the Prophet would be more generous than a swift wind.”
The benefits of fundraising during Ramadan
Ramadan is the month where good deeds and charitable acts are multiplied according to the Islamic belief, for example when you donate $100 during Ramadan, the rewards will be multiplied many times from the original $100 had you decided to donate before or after Ramadan. Of course, all Muslims around the world see their prophet as a role model and want to copy his generosity, especially during this time. Therefore, maximizing your fundraising effort by referencing this in your communication activities will encourage a lot of donors to increase their generosity during Ramadan.
What types of projects can be promoted in Ramadan?
One of the key values of Ramadan is thinking of those who don’t have access to food. So, projects that aim to prevent hunger by providing food for those in need around the world will have a strong fundraising proposition to Muslim donors.
Equally, providing access to safe and clean drinking water will be very appealing and highly relevant for Muslim donors during Ramadan. Indeed, there are a number of development NGOs that have water, sanitation and hygiene (WASH) initiatives at the core of their programmes during this time.
The majority of Muslims around the world follow the tradition of the prophet known as Sunnah. The Sunnah of the prophet is to wear new clothes during Eid Al Fitr. It is very important to remind your Muslim potential donors that you may be managing projects in countries where children cannot afford to buy clothes not only during Eid Al Fitr but also throughout the whole year.
Zakat Al Fitr
Zakat Al Fitr is a mandatory charitable act for Muslims to give before the day of Eid. Not to be confused by Zakat Al Mal, Zakat Al Fitr is applicable to all Muslims despite their financial earning and age. Zakat Al Fitr aims to purify the soul and is given traditionally in the form of food to people in each country and can include barley, rice, maize and more. Donations should be of 1 Saa which is almost 2.4 kg. However, more recently people have started giving their Zakat Al Fitr in cash donations (equivalent to the quantity of the above-mentioned types of grains/food).
Making the most of the holy month
Ramadan is the month of worshipping, fasting and giving. People are not only encouraged to give but are actively seeking to make donations at this time. Most of the fundraisers who are reading this blog post will have great products and projects to offer – all that is needed are exciting ways to bring the offering to the market and actively communicate the message of giving at this time.
1.6 billion reasons to fundraise!
The rewards of charitable giving are multiplied many times during Ramadan, so you need to focus on what is important for your potential donors during the holy month. Considering the fact that Zakat Al Fitr is mandatory for all Muslims, and that there are currently more than 1.6 billion Muslims around the world, Zakat Al Fitr alone represents is a multi-billion-dollar opportunity.
You have the potential to aim high in Ramadan and generate significant positive change for those who need it most. We wish you every success in your journey – good luck to you all!